These days, OTT services are receiving a lot of love from users.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT is a service that provides diverse media through online networks.
Popular platforms include Netflix, Watcha, and TVING.
Different from cable TV, OTT lets users watch what they want, when they want.
Multiple reasons check here explain the rapid growth of OTT services.
First, users can access many genres in one place, giving them more options.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
Another benefit is its lower cost compared to classic TV services.
Being able to stream anywhere using mobile devices is also attractive.
Recently, increasing subscription prices have caused 부담 for many users.
Because of this, interest in free streaming services is growing.
Free platforms supported by ads let people watch without cost.
It is appealing to people sensitive to expenses.
FAST platforms are emerging as a new type of free streaming model.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
FAST is expected to become a new revenue model while the paid TV market stagnates.
The biggest advantage of free streaming is that there is no cost burden.
It allows access to many contents, increasing selection options.
On the downside, ads interrupt viewing experiences.
Some free services may offer lower-quality content.
OTT and free platforms are expected to grow further.
Advertising-supported services will likely attract more viewers.
Enjoying content without financial pressure is a strong advantage.
In conclusion, combining premium OTT quality with free access matters.
Using both strengths together gives consumers more satisfaction.
I look forward to seeing how the streaming industry develops in the future.